Podimo stands out as the only commercial platform that pays for content, which is available for free on other platforms. After you claim your podcast on Podimo, you’ll receive a competitive flat rate (CPM, which means cost per mille or cost per thousand) for every stream your show generates on the Podimo platform.
The Streaming model: Is based on a fixed CPM price (cost per mille), currently set at a local CPM rate in EUR. Podimo assesses the consumption of the podcast based on "streams," which are paid users who have listened for more than 60 seconds (up to a maximum of one stream per podcast episode per day). The way Podimo counts streams is defined according to IAB standards.
Example of CPM calculation: If a podcast publisher receives 4,500 streams, this number is multiplied by the CPM price (35 EUR as an example): 4,500 * 0.035 = 157.5 EUR.
Here is a link to our terms and conditions for the model.
The Affiliate model: The affiliate model rewards creators based on how many people they bring to Podimo through a personal affiliate link.
This model works in two ways:
- A smaller kickback is triggered when creators bring in new trial users.
- A larger kickback is triggered if those trial users convert to paying subscribers.
Example of affiliate calculation:
- Trials: Creators earn €5 per trial
- Conversions: Creators earn €10 per converted trial user
Example calculation:
-
If you bring in 50 new trial users:
50 × €5 = €250 -
If 30 of these trial users convert to paying subscribers:
30 × €10 = €300
Total earnings:
€250 + €300 = €550